Brazil achieved a record US$823 million in revenue from the international tourism boom in February 2025, marking a 22.2% increase compared to the same month in 2024, according to local authorities. Over the first two months of the year, more than 1.3 million international visitors contributed to a total of US$1.6 billion in tourism revenue, reflecting a 10.4% year-on-year growth.
This growth has been attributed to key international events such as the BRICS Summit and COP30, enhanced air connectivity and intensified promotional campaigns.
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The data, released Tuesday, was compiled by the Ministry of Tourism with input from the Brazilian International Tourism Promotion Agency (Embratur) and the Federal Police, based on figures provided by Brazil’s Central Bank (BCB) last week.
Marcelo Freixo, President of Embratur, highlighted the sector’s importance, stating: “International tourism has become a key driver of Brazil’s economy. It’s the fastest-growing sector and a significant source of job creation, with 95% of businesses being micro, small, and medium-sized enterprises.”
During January and February 2025, international arrivals surged by 57% compared to the same period in 2024, totalling 2.8 million visitors.
Embratur noted that Brazil’s tourism sector benefits from a robust calendar of international events throughout the year. These include the July BRICS Summit in Rio de Janeiro and the November United Nations Climate Change Conference (COP30) in Belém, Pará state.
Freixo attributed these achievements to collaborative efforts between public and private sectors, increased global promotion and improved air travel options. “Brazil is trending internationally, thanks to this joint effort,” he remarked.
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